Episode Summary: 

Since January 2014, Paul Sebastian has been the Owner of Brandsmith. Paul works closely with clients to design unique and distinguishable brands that can be encapsulated in a variety of formats, including wall graphics, banners, business cards, and as we will focus on in this conversation vehicle wraps. 

Brandsmith is an “artist-owned and passion-driven company”, clients work directly with Paul’s team from design to print. The company features an “Agency” component and a “Media” component. The Agency side covers all things creative and conceptual marketing, while the Media side covers craftsmanship, building, and printing. 

Returning to the podcast and joining us today alongside Paul, is Kayne Zamorano, Owner of Premier Pool Care. The two have a close working relationship, and our conversation takes place right after a successful, amazing wrap job on Kayne’s F250. We do a deep dive into why it’s so vitally important for pool professionals to have their vehicles wrapped by a reputable design company. We also make the case that this is one of the best ways a pool company can build its brand. 

Topics Discussed: 

• 00:59 - An introduction to Paul and Brandsmith 
• 05:10 - The state of New England’s vehicle wrap industry compared to the West Coast’s 
• 08:10 - Why it is important to have some type of branding on your work vehicle 
• 12:01 - How Kayne’s new vehicle wrap design improved Premier’s professional image 
• 18:37 - Getting your branding right from the start