One of the original PDA doctors, Dr. Kent Smith is the Clinical Director of Sleep Dallas and runs two sleep practices in the Dallas/Fort Worth area. In 2012, Dr. Smith was the first dentist in Texas to be awarded a Dental Sleep Medicine Facility Accreditation. Dr. Smith joins Vicki and Chad today for a chat about integrating sleep medicine into your dental practice, marketing, goals, and more. As a fun tidbit, Dr. Smith is revealed as the brains behind the formula for PDA’s “Grab Bag” team incentive program which many practices use and love. Here are some more highlights from today’s episode:

• What some of the absolute don’t are when deciding to grow the sleep portion of your practice.
• Best practices for billing special services and reimbursement.
• How sleep medicine plays into increasing revenue and decreasing PPOs.