Ep 140 - Do Electrical Differently (White van scam) - 

Clay and Joseph discussed the importance of differentiating oneself in the market and investing in quality branding and marketing to stand out. They shared personal experiences of starting with limited resources and emphasized the need to present oneself as a premium service provider to attract customers and build trust. 

Clay and Joseph discuss the importance of finding a niche in the market and providing specialized services to stand out from competitors. They emphasize the need for targeted marketing strategies and understanding the specific needs of customers to attract and serve them effectively. 

Joseph and Clay discussed the benefits of becoming a generator specialist, emphasizing the credibility and trust it builds with customers. They also highlighted the potential for increased profitability and long-term client relationships through additional services and maintenance packages. 

Clay and Joseph discussed the importance of niche marketing and understanding the "why" behind targeting specific services in the electrician industry. They emphasized the need to differentiate oneself, identify profitable services, and align marketing efforts with the desired end result.

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