Mom Curious

Episode 141: Rebranding Motherhood with Tina Cartwright


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Mom Curious is a weekly podcast produced by Hoff Studios in New York City, hosted by storyteller, actress, and cultural voice Daniella Rabbani. Each episode dives into candid, thought-provoking conversations about motherhood, womanhood, and the messy, magical spaces in between. With humor, honesty, and curiosity, Daniella sits down with women of all stripes to talk about what it really means to raise children—and ourselves—in today’s world.
About the Host
Daniella Rabbani (@DaniellaRabbani on Instagram) is a Brooklyn-based storyteller, actress, singer, and podcast host. On screen, she’s appeared in HBO’s Scenes from a Marriage, Amazon’s The Better Sister, FX’s The Americans, and films like Ocean’s 8. On stage, she’s headlined concerts worldwide, from Jazz at Lincoln Center to the State Jewish Theater in Warsaw. She is also the voice behind national campaigns for Colgate, Starbucks, and Noom.
Through her podcast Mom Curious, Daniella blends her creative spirit and lived experience as a mother of two to spark conversations that are raw, hilarious, and deeply relatable. Her mission: to create a community where mothers (and those curious about motherhood) feel seen, supported, and inspired.
This week’s guest:
Tina Cartwright (@rebrandingmotherhood) isn’t just rebranding motherhood — she’s rewriting the rules of how brands show up for moms. As the founder of Rebranding Motherhood, Tina leads the go-to agency for companies looking to build authentic, unfiltered, and powerfully resonant connections with modern mothers.
A powerhouse marketer and former Fortune 50 sales leader, Tina spent over 16 years at Procter & Gamble shaping billion-dollar brands like Pampers©, Olay©, and Gillette©. Today, she brings that same global rigor to the maternal space — blending corporate strategy with culture-shifting storytelling.
In just six months, she scaled Rebranding Motherhood from a passion project to a 70,000-strong global movement. Now, she advises startups, legacy brands, and healthcare leaders on how to show up for the motherhood economy with relevance, respect, and realness.
Through bold campaigns, culturally fluent messaging, and a community-first mindset, Tina is building a new standard for what maternal marketing should be: inclusive, informed, and radically honest. She’s not just amplifying voices — she’s changing the conversation entirely.
Tina says, “Brands don’t need to talk at moms — they need to build with them. That’s what we do.”
Stay Connected with Daniella @daniellarabbani on Instagram and Tina @rebrandingmotherhood and let us know what you thought of the episode!

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Mom CuriousBy Hoff Studios

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