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Episode Summary: 

Today, we speak with Brett Fritts, COO at S.R. Smith, a manufacturer of pool deck equipment based in Canby, OR. Founded in 1932, S.R. Smith evolved from a small diving board company into a trusted supplier of swimming pool products for customers around the world. Today, they are the category leader in diving boards, rails, slides, and lifts. 

S.R. Smith focuses on the life cycle of a pool. When customers have young kids, they want a certain set of things in and around the pool, as the kids get older there will be a different set of things, when the kids move out, they probably want a different kind of vibe or approach to the pool, and as they get older, they will need help accessing that pool. S.R. Smith can help your clients Pool Better during every stage of life. 

Listen in as Brett shares the evolution of the diving board, how S.R. Smith came to develop its line beyond the diving board such as slides, rails, lifts, lighting, and in-pool furniture, and how pool professionals can grow their revenue by offering these products to their clients. 

Topics Discussed: 

• 01:45 - An introduction to Brett Fritts 
• 06:21 - S.R. Smith History 
• 09:56 - How the diving board has evolved since 1932 
• 16:09 - Why the company began building slides