Chris Psuik is Vice President at Dora's Naturals, a DSD (direct store delivery) distributor that distributes brands like GT Kombucha, Remedy Organics, Matchabar and Harmless Harvest. In this episode of In the Sauce, Ali and Chris talk about how a brand can work more effectively with its distributor and what mistakes growing food companies should try to avoid — They're joined by Sean (also from Dora's) and Courtnie (Haven's Market Manager) to talk about grocery buyers, categories, promotional schedules and the road to success.

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