In the second part of Chad’s conversation with Chris Moriarity, VP of Client Development at Productive Dentist Academy, we dive further into “gut” feelings and data-driven decision making. Chris and Chad cover some of the fallacies of why you “think” something might be happening verses what the numbers in the practice are actually showing:

• Using software data to show the relationship between age and treatment plan acceptance (the results might surprise you!).
• Proactive, reactive, fence sitting, and attributing positive attributes to patients to change the conversation to increase case acceptance.
• How data and ROI-based marketing can improve the overall consistency of your practice.