Episode Summary: 

Today’s special episode is the third in a new series we’re calling “Business Tip of the Month” in partnership with National Pool Partners. 

Listen in as Chad offers his thoughts on nurturing a growth mindset as a pool professional. He explains why it is important to constantly be working at refining your customer base and why market saturation gives you an edge over your competition. 

Your brand message ultimately consists of your core competencies. Chad encourages business owners to embrace their particular niche in the industry and to be unafraid of refining or tweaking their brand in response to market changes. 

Finally, Chad explains why it pays to always be hiring and how hiring helps you keep a pulse on the market. 

Topics Discussed: 

• 00:44 - Introduction to Chad Nikkel & Aquaman Pools 
• 01:46 - Why it's important to always be looking for new clients? 
• 03:55 - Refining your brand on a regular basis  
• 06:26 - How Chad relays brand changes to his team 
• 07:30 - Why should you always be hiring? 

 

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