Martin Crompton believes farmers can win by focusing on nutrition and flavor. He encourages farmers to adopt marketing and business development to tap into the growing demand for healthier, nutrient-dense foods. Martin is operations director at Union Grove Farm in North Carolina, where he creates demand for their table grapes through a "pull" marketing strategy of storytelling and education. By leveraging AI and ag tech, Martin has found a way to optimize farming practices and enhance profitability for regenerative farmers.

Martin is originally from England. He began working in agriculture eight years ago, after a career as an executive for major global food companies. His corporate experience spanned sales, business development, and marketing for major retailers, though he never visited farms during his corporate tenure. Union Grove Farm is the first certified Regenified table grape vineyard in the nation, and aims to be the largest regenerative table grape operation on the East Coast.

In this episode, John and Martin discuss:

• Martin's journey from corporate food to regenerative farming

• Challenges farmers face in transitioning to regenerative systems

• The symbiotic link between food systems and human health

• The importance of creating consumer demand by communicating the health and taste benefits of regeneratively grown foods

• The role of marketing to help farmers build brand equity and connect with customers

• The potential of AI to compress decades of agronomic knowledge, providing actionable insights for optimizing crop health and farm efficiency

• AEA's new product, Pinion™, which is designed to combat fungal and bacterial pathogens without disrupting the plant microbiome

Additional Resources To learn more about Union Grove Farm, please visit: https://uniongrovefarm.com/ To try out FieldLark AI, please visit: https://www.fieldlark.ai/ To learn more about Pinion, please visit: https://advancingecoag.com/product/pinion/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it.

Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology.

Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.

AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most.

AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits.

Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide.

Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com