<p>We also get into their US origins, how they handled Covid, e-bike sales versus mountain bike sales, marketing advice, and of course we asked about headset cable routing.</p>

We also get into their US origins, how they handled Covid, e-bike sales versus mountain bike sales, marketing advice, and of course we asked about headset cable routing.

Episode 167 - Scott’s CMO Reto Aeschbacher on Integration, Marketing, and That Time They Tried Making Suspension

A weekly update on all the latest stories from around the world of mountain biking, as well as some frank discussion about tech, racing, and everything in between. Hosted by Mike Kazimer and featuring a rotating cast of the Pinkbike editorial team and other guests.

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Episode 167 - Scott’s CMO Reto Aeschbacher on Integration, Marketing, and That Time They Tried Making Suspension

Episode 167 - Scott’s CMO Reto Aeschbacher on Integration, Marketing, and That Time They Tried Making Suspension

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