In this episode of the "Overprocessed Podcast" features a conversation with Arianna, a branding expert known for her work with hairstylists and creative entrepreneurs. The hosts, Robby and Kourtnee, discuss with Arianna her unique approach to branding, which emphasizes personal connection and authenticity. Arianna shares insights into her creative process, the importance of branding in the beauty industry, and how she started her business during the pandemic. The episode also touches on the challenges of working with clients who are unsure of their brand identity and the significance of having a strategic approach to branding.