
Sign up to save your podcasts
Or


Episode Summary:
Today, we speak with Lorne Sederoff of SearchKings, a lead generation company primarily in the paid Google space with a focus on home service businesses, including pool construction and service. Lorne discusses the Google Guarantee platform and how pool companies can take advantage of the program to hit the top of the search engine’s rankings.
“What Google is introducing into the pool industry,” says Lorne, “for both pool builders and pool cleaners is going to be a new top-of-page directory that is going to dramatically change the business.”
Google’s criteria for the “best” company of your specific industry in your local area is threefold: 1) How often you answer your phone; 2) Whether you have social proof that you do a good job via your Google My Business page, and 3) Your business needs to be licensed and insured, and the owner will require a background check.
With no mandatory long-term contracts, a dedicated account manager assigned to your business and a flat fee for their service that doesn’t increase as your company scales, SearchKings sets itself apart as a valuable partner for home service providers looking to get in early and on top of Google’s search rankings
If you would like to find out more about how SearchKings can help you grow your business, email them here: [email protected].
Topics Discussed:
By Greg & Justin, Swimming Pool4.8
172172 ratings
Episode Summary:
Today, we speak with Lorne Sederoff of SearchKings, a lead generation company primarily in the paid Google space with a focus on home service businesses, including pool construction and service. Lorne discusses the Google Guarantee platform and how pool companies can take advantage of the program to hit the top of the search engine’s rankings.
“What Google is introducing into the pool industry,” says Lorne, “for both pool builders and pool cleaners is going to be a new top-of-page directory that is going to dramatically change the business.”
Google’s criteria for the “best” company of your specific industry in your local area is threefold: 1) How often you answer your phone; 2) Whether you have social proof that you do a good job via your Google My Business page, and 3) Your business needs to be licensed and insured, and the owner will require a background check.
With no mandatory long-term contracts, a dedicated account manager assigned to your business and a flat fee for their service that doesn’t increase as your company scales, SearchKings sets itself apart as a valuable partner for home service providers looking to get in early and on top of Google’s search rankings
If you would like to find out more about how SearchKings can help you grow your business, email them here: [email protected].
Topics Discussed:

39,055 Listeners

4,399 Listeners

32,752 Listeners

12,042 Listeners

11,358 Listeners

739 Listeners

132 Listeners

15 Listeners

47 Listeners

5,291 Listeners

12 Listeners

517 Listeners

2 Listeners

105 Listeners

2 Listeners