In this high-energy episode of the Bug Bucks Podcast, Eric and Jake sit down with Matt Rogers, COO of Lizard, to break down how artificial intelligence is flipping the script on digital marketing. From old-school Yellow Pages nostalgia to the latest in AI-driven SEO, Matt walks us through the new marketing KPIs pest control owners should be tracking—and why "impressions" and "click-through rates" are quickly losing their value.

In this high-energy episode of the Bug Bucks Podcast, Eric and Jake sit down with Matt Rogers, COO of Lizard, to break down how artificial intelligence is flipping the script on digital marketing. From old-school Yellow Pages nostalgia to the latest in AI-driven SEO, Matt walks us through the new marketing KPIs pest control owners should be tracking—and why "impressions" and "click-through rates" are quickly losing their value.

In this high-energy episode of the Bug Bucks Podcast, Eric and Jake sit down with Matt Rogers, COO of Lizard, to break down how artificial intelligence is flipping the script on digital marketing. From old-school Yellow Pages nostalgia to the latest in AI-driven SEO, Matt walks us through the new marketing KPIs pest control owners should be tracking—and why "impressions" and "click-through rates" are quickly losing their value.

Episode 188 : Beating the Algorithm: How AI is Rewriting Marketing Rules for Pest Control Companies

The Bug Bux Podcast is your go-to resource for launching, growing, and scaling a successful pest control company. Hosted by Allan Draper, entrepreneur, investor, and founder of multiple high-growth service businesses, the podcast delivers real-world insights and proven strategies for pest control owners ready to level up. Allan brings a unique perspective as someone who has built and led pest control companies from the ground up, scaling from zero to multi-million dollar operations. With a passion for entrepreneurship and a deep love for the pest control industry, he shares not just tactics, but mindset shifts and leadership principles to help owners win in business and life. Each episode features expert guests, in-depth conversations, and powerful solo sessions where Allan breaks down everything from pricing strategies and P&amp;L breakdowns to team building, vendor relationships, and personal development. Whether you’re just starting out or looking to break into the PCT Top 100, the Bug Bux Podcast will help you become a bug money millionaire.

Business

Entrepreneurship

Management

The Bug Bux Podcast is your go-to resource for launching, growing, and scaling a successful pest control company. Hosted by Allan Draper, entrepreneur, investor, and founder of multiple high-growth service businesses, the podcast delivers real-world insights and proven strategies for pest control owners ready to level up. Allan brings a unique perspective as someone who has built and led pest control companies from the ground up, scaling from zero to multi-million dollar operations. With a passion for entrepreneurship and a deep love for the pest control industry, he shares not just tactics, but mindset shifts and leadership principles to help owners win in business and life. Each episode features expert guests, in-depth conversations, and powerful solo sessions where Allan breaks down everything from pricing strategies and P&L breakdowns to team building, vendor relationships, and personal development. Whether you’re just starting out or looking to break into the PCT Top 100, the Bug Bux Podcast will help you become a bug money millionaire.

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Episode 188 : Beating the Algorithm: How AI is Rewriting Marketing Rules for Pest Control Companies

Episode 188 : Beating the Algorithm: How AI is Rewriting Marketing Rules for Pest Control Companies

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