What is agentic AI? And why is it important? In this week’s episode of the B2B Marketing Podcast, we spoke to Hut 3 about the very topic and how it can be implemented in the various ABM stages. We’re joined by Darryl Merkli, Head of AI Studio & Services, Hut 3 and Andy Johnson, Founder and Director, Hut 3.

The trio discuss everything from how Hut 3 built their own agentic AI workflows to striking the balance between the human touch and AI technology. Plus, if you want to find out Hut 3’s top tips when it comes to AI data privacy, stay tuned until the very end.

If you’d like to learn more, we recommend checking out our Martech Vendor Spotlight Reports on ABM and AI here:

https://www.b2bmarketing.net/reports/b2b-ai-marketing-tools-2025/

https://www.b2bmarketing.net/reports/martech-vendor-spotlight-report-2025-for-abm/