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There’s a concept in behavior change called “self-efficacy.” The concept states that in order for any change to occur, you must believe both that you are capable of making the change, and that the change will result in the desired outcome. Both must be believed, or you will never achieve your goal.

For example, if you don’t believe you are capable of ever running 3 miles, then setting that as your goal will never be successful. Also, if you believe that those 3 miles of running will not result in your desired goal, such as weight loss, again you will never be motivated to attempt this change. People who fail in changing habits either set unrealistic goals that they don’t believe they are capable of accomplishing, or they aren’t convinced that change will result in their desired outcome.

These are wise words from our interviewed guest today, Dr. Ken Zweig. Dr. Zweig helps patients improve their overall mental and physical health through a holistic approach to treatment that focuses on nutrition, exercise and managing stress. As a primary care physician, Dr. Zweig  devoted his life to preventive care. Aside from my years of experience, he’s also learned that just giving patients information is not adequate. Most know what they are supposed to do, they just don’t know how to get themselves to do it.

So, many years ago, he decided to focus on learning about behavior change techniques. With the help of his wife, who is a behavior change specialist, he learned multiple ways to help motivate patients, rather than just lecturing them. Medical schools touch upon this, but do not teach it in detail. However, as a primary care doctor, motivating patients to do what they already know they should be doing is the most important skill he believes he can have. And it’s a skill most physicians don’t do well, because they aren’t trained in this area. Dr. Zweig believes his unique skill in behavior change gives him a unique advantage in preventive care! If all of this talk about preventative care, behavioral change and self-efficacy is making your ears perk up… stay tuned…

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