As you know, I’m no stranger to YouTube ads. It’s been an obsession of mine since 2016. 

But, I love talking shop and swapping ideas with other YouTube ad experts. 

My guest today is Brian Moncada. He and his team run YouTube ads for other marketing legends like Frank Kern, John Asaraf, and others. Brian knows his stuff!

Brian has worked mostly with info marketers and influencers. We work almost exclusively with DTC brands. So our combined perspective on YouTube ads is pretty powerful.  

Here’s a look at what we cover:

• Brian’s ad framework.
• How to harness intent-based targeting.
• How to create urgency and scarcity.
• Why most YouTube ads fail.