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Episode 2: Instagram
Ben and David discuss Facebook's acquisition of Instagram in 2012. Was it a success? If so, what are the criteria that made it work? What lessons can be learned for other acquisitions in the future?
Sponsors:
Anthropic: https://bit.ly/acquiredclaude25
ServiceNow: https://bit.ly/acquiredsn
Vanta: http://vanta.com/acquired
Statsig: https://bit.ly/acquiredstatsig25
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© Copyright 2015-2025 ACQ, LLC
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By Ben Gilbert and David Rosenthal
4.7
39763,976 ratings
Ben and David discuss Facebook's acquisition of Instagram in 2012. Was it a success? If so, what are the criteria that made it work? What lessons can be learned for other acquisitions in the future?
Sponsors:
Anthropic: https://bit.ly/acquiredclaude25
ServiceNow: https://bit.ly/acquiredsn
Vanta: http://vanta.com/acquired
Statsig: https://bit.ly/acquiredstatsig25
More Acquired!
- Get email updates with hints on next episode and follow-ups from recent episodes
- Join the Slack
- Subscribe to ACQ2
- Merch Store!
© Copyright 2015-2025 ACQ, LLC
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