The Rise of Community Marketing Officers: Transforming Customer Advocacy

In this episode of 'Old Men, New Money,' Douglas Borthwick discusses the emergence of community marketing officers (CMOs), who differ from traditional chief marketing officers. CMOs are customer investors actively involved in promoting the business, motivated by their financial stakes in the company's success. Borthwick covers effective CMO program structures, the importance of compliance, and the impact of aligning ownership with advocacy incentives. He provides practical guidelines for businesses to implement CMO programs and discusses the future potential of this marketing strategy. Real-world examples from Web3 projects and insumer companies are highlighted to showcase the effectiveness of community-driven marketing.

00:00 Introduction to Community Marketing Officers

01:23 The Power of Customer Investors

04:19 Structures for Incentivizing CMOs

06:32 Legal Considerations and Compliance

08:07 Implementing a CMO Program

09:33 Web3 Examples of Community Marketing

11:03 Measuring CMO Program Success

13:03 Common Mistakes and Risks

16:28 Future of Community Marketing

19:13 Conclusion and Resources

Explore further with my books, The Insumer Model and Your Equity in Your Pocket, both available on Amazon.

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