Episode Summary: 

Today, we speak with Jody Underhill of Rapid Hire Pro, a digital marketing agency that focuses solely on recruiting for home service companies. 

Jody discusses the unique challenge of getting your ad seen, encouraging business owners to take care in making sure that the ad is visible across all relevant high-traffic platforms. As he explains, Rapid Hire Pro’s nurture sequence offers a frictionless experience to job seekers who click on their ads, helping them reach the point where they can make the most informed decision possible. 

He goes on to talk about why it has become so difficult to hire technicians across the board lately. He addresses the efficacy of performance pay, the difference between recruiting and hiring, and what it means to provide a career versus a job. 

Jody also speaks on what causes employees to leave, and how you can fine-tune your business—especially when it comes to the pay, culture, life balance, and other benefits that you offer—in order to attract A-players to your company. 

Topics Discussed: 

• 01:03 - An introduction to Jody and Rapid Hire Pro 
• 07:42 - How Rapid Fire Pro seamlessly guides job seekers 
• 15:49 - Why it is so difficult to hire technicians 
• 17:47 - Performance pay done right 
• 25:50 - Recruiting versus hiring 
• 32