"I spend a lot of time thinking about promotion," says Kristen Meinzer, author of So You Want to Start a Podcast and How to be Fine, "because this is not Field of Dreams."

Follow Kristen on Twitter @kristenmeinzer and while you're at it, follow the show @CNFPod.

In this episode we talk about the nuts and bolts of why you should make a podcast and who should you make it for, structure, pet peeves, and the rigor of promoting your show.

Stay tuned to the end for my parting shot and Kristen's Bookshelf for the Apocalypse!