Acquired

Episode 23: NeXT (Live show at the GeekWire Summit)


Listen Later

Ben & David broadcast live from the 2016 GeekWire Summit covering one of the all-time greats, Apple’s 1996 acquisition of NeXT. This episode has it all: the Steve Jobs hero story, Apple, I.M. Pei, Ross Perot, Aaron Sorkin, Nobel Laureates and… Gil Amelio? Does NeXT rank atop the best acquisitions ever? Our own heroes cast their votes. 

Sponsors:

  • WorkOS: https://bit.ly/workos25
  • Sierra: https://bit.ly/acquiredsierra
  • Sentry: https://bit.ly/acquiredsentry
  • Anthropic: https://bit.ly/acquiredclaude25


More Acquired!

  • Get email updates with hints on next episode and follow-ups from recent episodes
  • Join the Slack
  • Subscribe to ACQ2
  • Merch Store!

© Copyright 2015-2025 ACQ, LLC


Topics covered include: 
  • 1980’s era Apple, entering the age of the “workstation”, with John Sculley as CEO and Steve Jobs leading the newly formed SuperMicro division working on building the “BigMac
  • Jobs’ exile to "Siberia”, and chance meeting with Nobel Laureate Paul Berg that sowed the seeds of NeXT
  • Jobs’ resignation from Apple on September 13, 1985 to start NeXT, taking with him SuperMicro division employees Joanna Hoffman, Bud Tribble, George Crow, Rich Page, Susan Barnes, Susan Kare, and Dan'l Lewin
  • Apple’s subsequent lawsuit against Jobs and,  Steve’s classic quote in response: "It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans."
  • NeXT’s “anti lean startup” approach, spending $100k on brand identity and moving into I.M. Pei designed offices
  •  Ross Perot’s $20M investment in NeXT
  • The first NeXT computer (fun unboxing video) product launch, dubbed "The NeXT Introduction” on October 12, 1988 (one of the three scenes in the Aaron Sorkin Steve Jobs movie)
  • The NeXTSTEP operating system as the first “modern” OS (including Object-oriented programming), and like the Mac equally descended from Xerox PARC
  • Major technologies developed on NeXT computers, including the first web browser and Doom 
  • NeXT’s exit from the hardware business and transition to a software-only model with OPENSTEP
  • Apple’s  failed internal projects to develop a modern OS, culminating in the acquisition of NeXT in December 1996
  • Steve Jobs’ return to Apple, public lack of faith in the then-current board and management, and maneuvering to return to the CEO role
  • The transformation of NeXTSTEP/OPENSTEP into OS X, and ultimately iOS, watchOS, tvOS, etc. 

  The Carve Out: 

  • Ben:  Stewart Butterfield (Cofounder/CEO of Slack) on the The Ezra Klein Show
  • David: DJI and the  Rise of the Robomasters
...more
View all episodesView all episodes
Download on the App Store

AcquiredBy Ben Gilbert and David Rosenthal

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

4,324 ratings


More shows like Acquired

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,300 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

541 Listeners

Odd Lots by Bloomberg

Odd Lots

1,993 Listeners

The Knowledge Project by Shane Parrish

The Knowledge Project

2,686 Listeners

The a16z Show by Andreessen Horowitz

The a16z Show

1,104 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,206 Listeners

Founders by David Senra

Founders

2,220 Listeners

Capital Allocators – Inside the Institutional Investment Industry by Ted Seides – Allocator and Asset Management Expert

Capital Allocators – Inside the Institutional Investment Industry

798 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,986 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,108 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,240 Listeners

The Memo by Howard Marks by Oaktree Capital Management

The Memo by Howard Marks

443 Listeners

Business Breakdowns by Colossus | Investing & Business Podcasts

Business Breakdowns

352 Listeners

ACQ2 by Acquired by Ben Gilbert and David Rosenthal

ACQ2 by Acquired

303 Listeners

BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

BG2Pod with Brad Gerstner and Bill Gurley

474 Listeners