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YouTube offers TREMENDOUS scale opportunities.

Just ask Dr. Squatch, Purple Mattress, Organifi, and Manscapped.

But it's NOT the easiest platform to scale with. We're one of the top spenders on YouTube ads. We've spent more than almost any agency our size on the platform and learned what works and what doesn't.

In this episode, I break down the 11 factors that determine YouTube's success.

Here's a sneak peak:

• What has to be true about your landing pages before you can fully accelerate on YouTube?
• When should you launch a YouTube ad campaign?
• How to approach YouTube ad performance measurement.
• What creative elements need to be in place?
• What role do email, search, and shopping play in your YouTube success?
• How to think about remarketing and YouTube.

Plus, much, much more.