In this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for entrepreneurs looking to maximize their brand's value.

Key topics and lessons discussed:

- The current M&A climate for e-commerce brands and the impact of the COVID-19 pandemic on valuations

- Understanding the three main types of buyers (strategics, private equity, and aggregators) and tailoring your exit strategy accordingly

- The importance of focusing on bottom-line EBITDA margins and subscription-based revenue to increase your brand's attractiveness to potential buyers

- Common red flags and discount factors that can negatively impact your brand's valuation, such as poor manufacturing facility scores and supply chain issues

- The value of seeking mentorship and advice from experienced professionals who have successfully navigated the M&A process in your industry

Tune in to learn how you can prepare your e-commerce brand for a successful exit and maximize its value in the current M&A market.