This week on The Bookkeepers' Podcast, we spoke to Sam Conniff, author of Be More Pirate and Creator of Uncertainty Experts.

Sam is an expert in uncertainty and dedicated to helping people navigate change and turn fear into opportunity. Sam’s mission is to equip people with the tools needed to not just thrive in an uncertain society, but to drive innovation, seize opportunities and lead others to become Uncertainty Experts themselves. Sam is the author of the international best-seller and "modern life-bible" Be More Pirate.

He was Co-Founder of Livity, the multi-award-winning social enterprise and youth-led creative Network, Co-founder of Digify Africa, and Co-Founder of Don’t panic, the original activist and Bafta-winning content studio. Sam has won Entrepreneur of the year, Agency of the Year, The Queens

Award and many others.

Sam Conniff discusses how embracing pirate-like qualities can enable change and growth. He argues that unspoken rules and personal biases often hold people back, and that pirates represent a fascinating set of role models for today's society.

The conversation explores the changing nature of work, with a focus on the desire for flexibility and freedom. Zoe and Jo share their experiences as entrepreneurs and discuss the impact of the pandemic on traditional industries.

The speakers discuss the human struggle with uncertainty, and how embracing uncertainty can be liberating. They explore techniques for overcoming fear responses and building confidence in uncertain environments.

The episode covers how the brain processes uncertainty and makes predictions, and how tools like vision boards can help prime the brain for growth and success. The speakers also share advice from a former smuggler on managing uncertainty.

Overall, the episode provides insights on challenging limiting beliefs, embracing change, and developing strategies to navigate uncertainty in both personal and professional contexts.

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