Toolbox for the Trades

Episode 29. Your Business Shouldn’t Have to Go It Alone w/ Will Matson and AJ Brown


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There are a lot of questions about how to approach mergers and acquisitions in the trades.

Turns out, it’s a lot like dating.

At least according to AJ Brown, President and CEO, and Will Matson, Group CFO & Head of MFA, from Apex Service Partners.

It’s one of many things I learned when I spoke with them about how their services group is operating like a pit crew for its partners in the trades.

What we talked about:

  • Why they left finance and found their forever-home in the trades

  • How services groups work

  • How to approach a partnership (& why it’s like dating)


    If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.


  • Know a business that could use a bit of muscle from ServiceTitan? Refer them here!


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