In this episode of The Bookkeepers' Podcast, Jo Wood and Zoe Whitman shared their behind the scenes view of attending the Accounting Excellence Awards, sharing how bookkeepers can confidently enter and excel in award submissions. They also reflect on the growth and representation of bookkeepers within the accounting profession, particularly the strides made by members of their community at the awards.

Jo and Zoe share their view on what makes a winning award entry, addressing common misconceptions about qualifications and worthiness for awards. They also highlight the importance of personal branding and leveraging award opportunities for business growth and marketing.

Listeners will gain a deeper understanding of the value awards bring, not just as recognition but as a tool to assess progress, boost confidence, and market themselves more effectively.

You Will Learn:

- What to expect when attending the Accounting Excellence Awards.

- How to write a compelling award entry that stands out.

- Common mistakes to avoid in award submissions.

- The role of personal branding in winning awards and growing your business.

- Why entering awards can serve as a vital reflection point in your business journey.

- How to balance the investment in attending events with the long-term marketing benefits.

Work with us

Come and join us in The Bookkeepers' Collective. Find out more at 6figurebookkeeper.thinkific.com

About our Sponsor:

This episode is sponsored by Xero. Find out more at: Find out more at: https://www.xero.com/uk/campaign/new-partner-programme/?utm_source=6FB&utm_medium=podcastnotes&utm_campaign=Q2 .

Disclaimer

The information contained in The Bookkeepers' Podcast is for information purposes only and is not intended to amount to advice. Professional advice should be obtained before taking or refraining from taking any action as a result of the content. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on the contents of this podcast.