In this episode of MGMA Small Talk, Andrea Eliscu, president of Medical Marketing, Inc. in Orlando, Florida, discusses how you can add personal touches to your marketing strategy and why the rise of social media makes it more important than ever.

If you'd like to register for Andrea's session at this year's annual conference, visit our MGMA16 page: http://www.mgma.com/annual-conference/why-attend.

And check out Andrea's new book "It's Personal: The Art of Building Your Practice," available here: http://www.mgma.com/store/books/printed/its-personal-the-art-of-building-your-practice.