Ever wonder why some teams thrive while others constantly clash?

In this episode, CF breaks down the power of personality profiles (DISC: D, I, S, and C) and how understanding them can completely transform your team culture, efficiency, and communication.

From the office to the field, your company’s success depends on people working together — not just working hard. Learn how to identify different personalities, manage conflict, and build a team that’s both productive and enjoyable to lead.

💡 What you’ll learn:

The 4 personality types: D, I, S, and C

How each type affects your culture and communication

How to hire and build balanced, high-performing teams

Why some people clash and others click

How to coach and motivate different personalities

Real-world examples of personality-driven success and tension

The link between understanding people and growing your business

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro — The hidden force shaping your company culture

00:44 Why personality types determine team performance

01:35 Using DISC to understand your office and field staff

02:18 The danger of team imbalance (too many alphas!)

03:25 Quick breakdown of the 4 DISC types

04:29 Outgoing vs reserved | Task vs relationship focus

06:03 Real-life examples of D, I, S, and C behavior

06:56 The “four people in a van” analogy — who you really have on your team

08:00 How different personalities act at work

08:50 Why you need a mix of all four types

09:25 How to build effective office and field teams

09:59 Understanding yourself — your strengths and blind spots

10:36 How your secondary personality influences your role

11:14 Finding your fit and reducing team conflict

12:10 Why women often excel at team building and vision

12:47 Coaching personalities differently — how CF adapts feedback

13:40 Why plumbers must understand people, not just plumbing

14:31 How to communicate better with customers and teammates

15:24 Free relationship training offer

15:56 Final takeaway — understanding people = serving better

💡 EPISODE HIGHLIGHTS:

Know your people. DISC reveals how your team thinks, works, and reacts.

Balance your crew. You need drivers (D), influencers (I), supporters (S), and detail people (C).

Conflict isn’t bad. It’s often just a personality mismatch.

Communication is leadership. Tailor your message to who you’re talking to.

Understand before judging. The more you know about people, the better you can lead and serve.

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[email protected] or call/text: 317605-2284