Every customer is different — but what if you could learn to connect with anyone instantly?

In this episode, CF breaks down how to recognize and sell to four key personality types (D, I, S, and C). When you understand what motivates your customers — control, emotion, relationships, or details — you can speak their language, build trust faster, and close bigger tickets with less resistance.

💡 What you’ll learn:

The 4 personality types and how they make buying decisions

How to identify a customer’s type at the front door

Why “speaking their language” changes everything

What to say (and what NOT to say) to each personality type

Real examples of how D, I, S, and C customers buy

How to adapt your tone, pace, and presentation style

The secret to creating comfort, connection, and confidence in every sale

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro — Personality types and the buying process

00:40 Why understanding people is the key to sales success

01:17 How employee personalities affect your customers

02:12 Speaking your customer’s language

02:45 Breaking down D, I, S, and C profiles

03:28 Why every personality thrives in different environments

03:59 How personality impacts buying behavior

04:32 What to do once you identify their type

05:30 The D type — decisive, dominant, confident

06:19 How to sell to the D: logic, control, and confidence

06:58 The I type — outgoing, emotional, relationship-driven

09:30 How to sell to the I: energy, emotion, and connection

10:46 The S type — steady, loyal, people-focused

11:21 How to sell to the S: stability, family, and relationships

11:53 The C type — analytical, precise, detail-oriented

13:12 How to sell to the C: facts, process, and proof

14:13 Why understanding people makes you unstoppable

14:49 Using personality knowledge beyond sales

15:29 Final takeaway — serve your community by understanding people

💡 EPISODE HIGHLIGHTS:

People buy differently. Learn to identify how they think and make decisions.

D-types want control and confidence — give them logic and efficiency.

I-types buy with emotion — create excitement and connection.

S-types value stability — show how it benefits their loved ones.

C-types need precision — give detailed, step-by-step information.

Sales isn’t manipulation. It’s communication — speak their language.

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