If you want to double your profit without jacking up your prices or compromising your reputation, this episode is for you.

CF breaks down a practical, proven framework that helps plumbing companies grow profitably — while keeping their customers happy and their teams motivated. You’ll learn why focusing on experience over sales creates long-term growth, higher conversion rates, and unstoppable word-of-mouth.

💡 What you’ll learn:

The three-step framework to double your profits

Why “experience” is your biggest competitive advantage

How to identify the real problems you solve for customers

The secret to hiring and building a winning team

Why empathy and culture directly affect revenue

The difference between managing and motivating

How to train and equip your team for consistent growth

📘 CHAPTERS/TIMESTAMPS:

00:00 Intro — Why this topic matters

00:23 How to double your profit (the right way)

01:02 Why raising prices isn’t the only answer

01:35 Profit goals and long-term reputation

03:14 What successful companies do differently

03:56 The three-step growth framework

04:31 Step 1 — Solve problems differently

05:06 Why experience defines value

06:15 The power of perception and brand experience

07:09 How to escape being a commodity

07:26 Step 1 (continued) — Know the real problem you solve

07:58 Experience vs price — what customers actually buy

08:50 Step 2 — Find people who care about people

09:44 Empathy as a growth driver

10:40 Why caring team members outperform skilled ones

11:16 Removing selfishness and negativity from your culture

11:33 Lessons from top companies like Hilton and Trader Joe’s

12:11 Step 3 — Train, coach, and grow your people

14:17 How to motivate instead of manage

14:32 Create a clear growth path for your team

15:25 Promote from within — and cast the vision early

16:19 The role of training and product knowledge

16:57 Why culture and experience drive conversion

17:16 Join the movement — service over sales

💡 KEY HIGHLIGHTS:

Service over sales. Lead with empathy and give customers a great experience — the money follows.

People first. Hire team members who care about people, not just those with technical skills.

Train for confidence. Knowledge builds trust, and trust drives higher conversion.

Culture = Profit. The way your team treats customers (and each other) determines your bottom line.

Long-term thinking wins. Don’t sacrifice reputation for short-term gains.

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