In this raw and powerful episode, CF shares his real story — the ups, the downs, and the lessons that shaped The Plumbing Sales Coach.

From early struggles and bad decisions to building multiple 7-figure businesses, CF reveals how persistence, purpose, and faith created lasting success.

You’ll hear the frameworks he discovered along the way — the same ones used to grow companies across the country — and why the biggest difference between failure and success is not quitting.

🧠 What you’ll learn:

How to turn failure into fuel for success

Why your mindset matters more than your skillset

What it means to truly understand your business

How “value stacking” changed everything in plumbing sales

The difference between surface fixes and deep solutions

Why quitting is the only way to truly fail

📘 CHAPTERS/TIMESTAMPS:

00:00 Intro — Why I’m sharing my story

00:40 The early years — confusion and consequences

01:32 Jail, the military, and a second chance

02:27 From waiting tables to sales — and the street hustle years

03:01 Building a $3M business… and walking away from it

03:36 Starting over (again) — learning from failure

03:56 From CarMax to Angie's List — discovering sales success

04:18 Launching a cleaning business and hitting rock bottom

06:11 The secret to success — I just didn’t quit

06:33 How persistence beats intelligence

07:05 My first big lesson in value and business

09:03 Learning what business I was really in

10:43 Why plumbing isn’t about pipes — it’s about convenience

11:47 The difference between price and experience

12:42 Knowing what you actually sell

13:18 The power of knowing your customer and your value

14:24 The fourth touch — creating trust before the sale

15:02 How offering 3 options changes everything

15:58 The math behind conversions and confidence

16:56 Real-world proof — from a $284 drain to a $5200 job

17:33 Why you need real coaches with real experience

18:03 Keep pushing — quitting is the only failure

💡 KEY HIGHLIGHTS:

Persistence beats perfection. You don’t fail until you quit.

Know what business you’re really in. Plumbing isn’t pipes — it’s convenience, confidence, and care.

Offer value, not price. Customers pay for experience, not just the service.

Keep showing up. The answers are deeper than the surface — stay long enough to find them.

Coaching matters. Get help from people who’ve been in the trenches.

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[email protected] or call/text: 317605-2284