In this episode, CF exposes the two biggest mistakes plumbers make in the home — mistakes that make customers hesitate, stall, or walk away completely.

He breaks down how to fix your timing, focus, and communication so customers feel confident, respected, and ready to buy. When you master this, you’ll stop “selling” and start serving — and your conversion rates will skyrocket.

🧠 What you’ll learn:

Why time is the enemy of all deals

How to keep the customer’s confidence and attention

The difference between educating vs. overwhelming

How to talk about upgrades without losing focus

The golden rule for options that converts every time

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro — Why this episode matters

00:40 The biggest problem plumbers face in the home

01:35 Why your market isn’t different — it’s your mindset

02:22 What customers really remember from the experience

03:26 Mistake #1: Letting time kill the deal

04:53 How to balance relationship and results

05:26 The danger of spending too much time on extras

06:52 How to connect upgrades to the real reason you’re there

07:43 The key to making customers feel considered

08:35 How to keep conversations customer-centered

09:25 The right timing for presenting options

10:15 The power of quick, focused delivery

11:06 Mistake #2: Losing focus on the main problem

11:55 The golden rule — always three options

12:27 Why “what they called you for” must be Option 1

13:16 The Best Buy analogy — how to sell without pressure

14:06 How to inform customers without overwhelming them

14:47 Always bring the conversation back home

15:04 Final thoughts — serve, don’t sell

💡 KEY HIGHLIGHTS:

Time kills deals. The longer you wait, the less likely they buy.

Option 1 = what they called you for. Keep it simple and focused.

Customers buy from who they trust — not who talks the most.

Always offer 3 options. Give them clarity and control.

Serve first. Sell by helping, not pushing.

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