In this episode, CF dives deep into one of the most powerful — and most overlooked — drivers of success in the trades: culture.

Whether you’re an owner, manager, or apprentice, the way you show up sets the tone for your entire team. CF shares the subtle mistakes leaders make that destroy trust, the daily habits that build real culture, and why true leadership always starts with example — not authority.

💡 What you’ll learn 🧠:

The hidden habits that are holding your company back

Why culture always starts with YOU — not your team

The difference between making money and making impact

How to attract top talent and create buy-in from your team

How your example, words, and standards shape your company’s success

📘 CHAPTERS/TIMESTAMPS:

00:00 Intro — The power of culture

00:40 The mistakes leaders make without realizing it

01:47 Why self-awareness separates great leaders from average ones

02:26 Positivity attracts growth — negativity destroys it

02:59 Be the position you want, not the one you have

03:52 Why excellence attracts opportunity

04:11 Doing your best, even when others don’t

05:22 Leadership by example: what your habits say

06:01 Why actions speak louder than mission statements

07:10 How focusing on money kills momentum

08:19 The right mindset: impact first, profit second

09:14 The story of the “shark bites” lesson

10:04 What real leadership looks like in the field

11:00 Remove excuses — set the standard

12:14 How culture starts before day one

13:06 Why great environments attract great people

13:55 Final takeaway — culture isn’t what you say, it’s what you show

💡 EPISODE HIGHLIGHTS:

Culture is caught, not taught.

Be the example before you demand one.

Impact creates profit — not the other way around.

Your shop’s environment reflects your leadership.

The standard you walk past is the standard you set.

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