In this episode, CF breaks down one of the most misunderstood — and most profitable — skills in service plumbing: diagnosing.

If you’ve ever wondered how to move through a home naturally, identify real problems, and earn customer trust without sounding salesy, this is the framework you’ve been waiting for.

CF reveals the 4-step system he uses to help plumbers diagnose confidently, connect with homeowners, and offer real solutions — not gimmicks.

🧠 What you’ll learn:

Why “checklists” make customers defensive (and what to do instead)

The four questions every great plumber asks on every call

How to identify the difference between what’s broke and what’s causing it

How to move through the home naturally without sounding scripted

How to offer bigger, smarter solutions that feel authentic — not pushy

📘 CHAPTERS/TIMESTAMPS:

00:00 Intro — Diagnosing the right way

00:38 Why checklists don’t work in service plumbing

01:17 Understanding what the customer really called about

02:10 The power of identifying real problems, not just symptoms

03:17 How proper diagnosing drives higher conversion

03:53 The 4-step diagnostic framework

04:13 Step 1: What’s broke?

05:16 Step 2: Why did it break?

07:12 Step 3: What’s it connected to?

08:36 The “secret sauce” — tying everything back to the original issue

09:46 Why customers trust genuine curiosity, not sales pressure

11:02 How to connect each discovery to real value

13:07 Step 4: What works just like it?

14:30 Using comparisons to naturally uncover other opportunities

15:05 How to turn small jobs into full-day wins

16:16 The relationship between diagnosing and trust

17:15 Why being a real friend means saying the hard things

18:26 Final takeaway — service means more than fixing plumbing

🔑 KEY TAKEAWAYS:

Diagnosing is serving, not selling.

Customers trust curiosity — not checklists.

Always connect each step of the conversation to their original problem.

Bigger tickets come from better listening, not bigger pitches.

Be a trusted advisor — friends tell the truth, even when it’s hard.

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