In this episode, CF unpacks one of the most underrated drivers of success — urgency.

Whether you’re a technician, CSR, or business owner, your results are shaped by how you start your day, manage your time, and control your energy. CF breaks down how urgency — done the right way — creates momentum, builds accountability, and prevents burnout in your business.

Learn how to stop reacting to your day and start running it.

You’ll learn:

💡 Why “urgency” is the key to productivity and profitability

💡 How to control your day instead of letting it control you

💡 The difference between busyness and true urgency

💡 Why your energy as a leader sets the pace for your team

💡 How to avoid burnout by building rhythm, not chaos

📘 CHAPTERS/TIMESTAMPS:

00:00 Intro

00:23 The missing ingredient in most plumbing companies

01:03 What urgency really means

01:20 The marathon mindset — pace vs. speed

02:27 How urgency prevents burnout

03:24 Taking control of your mornings

04:00 Why “quiet time” matters for mindset and clarity

05:39 Reconnecting with your purpose

06:19 What successful people have in common

07:13 Creating urgency through direction and purpose

08:10 How poor urgency leads to chaos in scheduling

09:16 The balance between efficiency and burnout

10:26 Market share vs. market volume — the real reason you’re slow

11:17 The power of seasons and planning ahead

12:16 How to manage your schedule for consistent success

13:26 Why urgency matters more than “being busy”

14:20 Leading with energy in morning meetings

15:11 Real urgency vs. fake urgency

15:44 Why knowing your numbers matters right now

16:18 Final takeaway — have some want to

💡 EPISODE HIGHLIGHTS:

Urgency is focus with intention, not panic with motion.

The tone you set in the morning determines your team’s performance.

Control your time — or your time will control you.

Quiet time creates clarity; clarity creates speed.

Success comes from consistent, controlled urgency every day.

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