In this episode, CF dives into one of the most powerful skills in sales, leadership, and life — understanding people.

If you’ve ever wondered why some customers click with you instantly while others seem impossible to connect with, this is the missing piece. CF breaks down the DISC personality model and shows you how to read people fast — so you can communicate better, build trust quicker, and create real influence both in the home and in business.

You’ll learn:

💡 The four DISC personality types (D, I, S, C) and what drives each one

💡 How to diagnose not just plumbing problems — but people

💡 How to tailor your communication style to match any customer

💡 How understanding personality builds credibility and trust

💡 Why people, not plumbing, are the real key to service success

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro

00:23 Why understanding people changes everything

01:03 Diagnosing plumbing vs. diagnosing people

01:35 The two halves of service: plumbing + relationships

02:14 Introduction to the DISC model

03:15 The four quadrants explained

04:25 Outgoing vs. reserved, task vs. relationship

05:06 How each personality behaves in group situations

06:17 The four types: D, I, S, and C

07:07 The “fire” story — how each personality reacts under pressure

08:03 How personality shows up in daily life (store, checkout, etc.)

09:11 Why personality differences affect values and priorities

09:55 How to communicate differently with each type (D, I, S, C)

11:42 How personality awareness improves sales and connection

12:31 Understanding communication styles in real life

13:11 Why observation is one of your strongest sales skills

14:19 What great communicators and leaders all understand

15:13 The real purpose behind personality awareness

15:52 People over plumbing — leadership through understanding

16:38 Final takeaway — it’s a people business

💡 EPISODE HIGHLIGHTS:

You don’t just diagnose plumbing — you diagnose people.

Understanding personality builds instant trust and credibility.

Communication isn’t one-size-fits-all; it’s about speaking their language.

Knowing people makes you a better leader, teammate, and human.

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