Links & Mentions:

Consult booking link: www.dryazdancoaching.com/consult

Email me: [email protected]

Make more money video: www.dryazdancoaching.com/MDM

Follow me for more tips: (@DrYazdan) www.instagram.com/dryazdan and (@DrYazdanCoaching) www.Instagram.com/dryazdancoaching

If your schedule is packed, but your profits aren’t growing…

If you're exhausted by high-maintenance, price-sensitive patients…

If your marketing budget feels like it’s vanishing into a black hole...

Then today’s episode is for you.

In this episode, Dr. Yazdan shares the most common mistakes dentists make in their marketing—and exactly how to start attracting the right patients who value your expertise, respect your time, and drive revenue.

You’ll learn:

📌 Why “we put patients first” is not a marketing strategy

📌 The 3 marketing metrics that actually matter (hint: it’s not clicks or reach)

📌 How to finally define your ideal patient—and speak directly to them

📌 What your calendar says about your messaging

📌 The biggest mistake dentists make with marketing agencies (and how to fix it fast)

📌 The internal marketing goldmine you’re probably ignoring

💡 Key Takeaways:

✅ Marketing isn’t about being available to everyone—it’s about attracting the people you’re best at serving.

✅ You get what you market for—so check your content, your ads, and even your Instagram captions.

✅ If your budget isn’t being tracked, it’s being wasted. Full stop.

✅ You don’t need to spend more—just market smarter.

🧪 Marketing Metrics that Matter:

1. Cost Per Lead (CPL): How much are you paying for each inquiry?

2. Lead-to-Patient Conversion Rate: Are those leads turning into booked (and kept) appointments?

3. Patient Lifetime Value (LTV): What is each patient worth to your practice over time?

When you know these numbers, you’ll stop throwing money at random ads and start building real, sustainable growth.

💰 BONUS: Internal Marketing Strategies That Cost $0 (But Work Like Crazy)

📈 Review Collection Systems

📈 Referral Request Systems (with before & after books!)

📈 Reactivation Campaigns via email or text

These three strategies alone can drive massive growth—without touching your ad budget.

💬 Favorite Quotes from the Episode:

“You get what you market. Plain and simple.”

“If you’re not tracking your campaigns, your budget is going into a black hole.”

“Internal marketing is a goldmine—most dentists aren’t doing enough of it.”

🔥 Ready to Create a Practice That Attracts Ideal Patients on Autopilot?

Dr. Yazdan is now offering consults for her program:

SMDP – Systems for a Million Dollar Dental Practice.

This is where she helps practice owners:

• Build airtight systems that bring in the right patients

• Eliminate marketing guesswork

• Turn their practices into million-dollar machines without more hustle

📅 Book a free consult at:

👉 dryazdancoaching.com/consult

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Then share it with another practice owner who’s ready to stop hiring on autopilot and start hiring for impact.