In this episode of the Relentless Rejects podcast, host Preston interviews Noah Katz, a captain at Engine Company 15 in Phoenix and co-founder of Priority Fire Training. The conversation explores the importance of family in the fire service, the challenges of balancing work and personal life, and the mission-driven mindset that fuels success in both areas. Noah shares insights on creating a supportive firehouse culture, the impact of community events like the Jesse Castillo conference, and the philosophy behind the 'No Good Dudes' mantra, emphasizing performance and accountability over mere camaraderie. In this conversation, Noah Katz discusses the importance of building a culture of belief within the fire service, emphasizing the need for setting clear expectations and measurable objectives. He highlights the significance of creating a supportive environment where team members can thrive and learn from each other. The discussion also touches on the challenges of navigating the fear of failure and the importance of understanding the mission. Noah shares his personal journey of learning to enjoy the process rather than just focusing on the destination, and he concludes with insights on customer service in the fire department. In this conversation, Noah Katz shares his unique perspective on customer service within the fire department, emphasizing the importance of meeting both internal and external expectations. He discusses the significance of setting high-performance standards and the necessity of training under realistic conditions to prepare for real-world scenarios. The dialogue also explores the balance between task-oriented training and skill development, advocating for a culture of continuous improvement and high expectations in the fire service.