We all know the terms. We all know they’re BS. Today, Erik & Max talk about them no-holds-barred. We assess the hype cycles that are created around watches, the language of persuasion, and how you should go about being aware of these things while making watch decisions. Plus, TAG now have F1. How should they go about it?

Links Mentioned:

https://www.hodinkee.com/articles/talking-watches-greg-yuna

‘Obsidian’ Onyx Datejusts:

https://hairspring.com/finds/obsidian-dial-1600-rolex-datejust/

https://momentum-dubai.com/products/1970-rolex-datejust-onyx-dial-ref-1600

‘Scholarship-Changing’ Lange 1: 

https://www.phillips.com/detail/a-lange-sohne/CH080224/29

Some Good Background on Stone Dials:

https://www.youtube.com/watch?v=gQiFrIJ8AVE

Unpolished Debate Comment Section:

https://www.instagram.com/loupethis/p/ChBPOgupTUv/

Only Wrist:

https://hairspring.com/finds/jochen-rindt-2446-heuer-autavia-third-execution/

https://www.hodinkee.com/articles/zenith-defy-inventor-introducing