You don't own your audience. They can get up and leave, mentally or physically, at any time. The need for valuable content is critical to engage your audience and provide them the necessary incentive to move from an existing platform to one that is owned by you. In this episode of Content Inc., Joe Pulizzi breaks down the various platforms where you can engage your audience and how the ability to control, both message and where the message is placed is key to understanding your subscriber hierarchy.