From cross-legged gaming nights on the carpet to billion-dollar stages — gaming didn’t just grow, it built community.

This week, we sit down with Darren Glover, Senior VP of Gaming at VaynerSports (Gary Vee’s crew), to unpack how gaming evolved from living-room fun into one of the most powerful connection points in culture for ANY brand.

Darren shares how creators, brands, and small businesses can all build loyal audiences by leading with authenticity, storytelling, and trust. We talk childhood roots, Twitch’s rise, mobile gaming, and the universal lesson behind it all — community beats everything.

Whether you’re streaming online or serving food from a truck like us, this one’s about building something real — one fan, one follower, one friend at a time.