On this episode of Destination on the Left, Nicole Boyer joins me to discuss why learning how to effectively build relationships leads to business growth. We talk about the importance of being authentic and paying attention to the small details to stay top of mind with potential partners. She also shares more about her Ginger Sales Ninja brand and why you don’t necessarily have to be the loudest person in the room to be great at sales.

What You Will Learn in This Episode:

• The significance of understanding the entire tourism ecosystem so you can help tour operators more effectively
• How Nicole encourages open-mindedness, collaboration, and the sharing of ideas in the tourism industry
• Why building relationships should be your focus, as it creates trust and leads to successful sales
• How Nicole has resolved challenges, such as creating packages like the “farm to table experience” to address the issue of being situated away from the main tourist hub at the Mount Hope Estate & Winery
• Future projects Nicole has planned under her Ginger Sales Ninja brand, including online sales courses and resources

Building Valuable Relationships Across the Tourism Ecosystem

A key thread that runs through my discussion with Nicole Boyer revolves around the value of building relationships within the tourism ecosystem. Nicole stressed the importance of forging connections with as many people as possible in the industry, even if they don’t appear to be natural partners at first glance. She highlights the benefits of collaboration, idea sharing, and problem-solving that stem from a robust network of industry relationships.

The Power of Education and Ongoing Learning

In addition to her role at Mount Hope Estate & Winery, Nicole also shares her expertise through her own brand, Ginger Sales Ninja, undertaking speaking engagements within the tourism industry. By providing resources and guides, she aims to make impactful information more accessible for professionals seeking to enhance their skills in group sales, hospitality collaborations, and effective sales strategies.

Embracing Authenticity and Building Genuine Relationships

Our conversation also covers the importance of authenticity and genuine relationship-building in the tourism industry. Nicole Boyer’s journey from theatre to accounting to admissions and eventually to hospitality and sales beautifully illustrates the power of staying true to one’s passions and interests. The emphasis on building relationships rather than solely focusing on sales highlights the trust and success that being truly authentic in your interactions brings.

Resources:

• Website: www.gingersalesninja.com
• LinkedIn Personal: https://www.linkedin.com/in/gingersalesninja/

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