If you want loyal customers, you need to influence them.

But how do you do that without feeling shady?

In the latest episode, Keith Mercurio, Sr. Director of Executive Success at ServiceTitan and Founder and CEO of Ethical Influence Institute, shares the secrets of ethical influence and how they can elevate your leadership.

We discuss:

- The power of ethical influence

- How poor messaging shrinks your talent pool

- How to inspire people

- The value of powerful thinking

Check out these resources we mentioned during the podcast:

- The Four Agreements

- The Allegory of the Cave

- Tim Ferriss

- The Seven Habits of Highly Effective People

If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.