I sit down with Rosa Li, founder and CEO of Wild Wonder, the world’s first sparkling beverage brand to combine both prebiotics and probiotics for gut health—blending ancient Chinese herbal wisdom with modern science.

Rosa shares how her grandmother’s traditional tonic recipes shaped her approach to wellness and inspired the brand’s roots, and how a high-pressure career on Wall Street led her to prioritize sleep, movement, and nourishment. From weathering the Silicon Valley Bank crash to navigating a major distributor’s cyberattack, Rosa gives a real and grounded look into what it actually takes to build a purpose-driven business.

We also talk about:

Her sleep and wellness non-negotiables

The mental shift from working in finance to building a CPG brand

Representation in the food and beverage industry

Creating boundaries as a founder to avoid burnout

Why she leads with calm and transparency—even during crisis

If you’ve ever felt the pull between hustle and healing, or wondered how to lead a team while honoring your values, this episode will leave you inspired—and maybe even rethinking your own idea of "balance."

In this episode: Rosa Li of wildwonder ⁠⁠

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