Above The Business

Episode 506: One Sub At a Time


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In this episode, Bradley Hamner shares a powerful lesson about building simplicity into your business, inspired by an unexpected teacher—his son Cooper. When Cooper and his friends launched their sports YouTube channel, his approach to growing their community one subscriber at a time reminded Bradley of a fundamental truth that every small business owner needs to hear: sustainable growth happens one customer at a time.

Key Takeaways

The Power of One-at-a-Time Growth

  • Building a business community requires focusing on individual customer relationships.
  • Every sale, lead, and customer interaction matters.
  • Growth from $30,000 to $40,000 per month happens one sale at a time.
  • When looking at spreadsheets with 130 sales targets, remember each represents a real person whose life you're impacting.

Actionable Business Strategy

Bradley recommends scheduling a thinking time session to ask yourself two critical questions:

  1. How can I help my team realize that every lead, prospect, and customer interaction matters?
  2. How can I ensure we have a very simple customer journey for people to follow?

About the Show

The Above the Business Podcast helps small business owners get above—not just in or on—their business so they can think like an architect. Just as architects use blueprints, Bradley believes every small business should have a blueprint for success.

Resources Mentioned

BlueprintOS.com - Book a game plan call to:

  • Discover where your business is currently.
  • Map out where you want to go.
  • Create a stage-based blueprint for your business growth.

Connect With Us
  • Get the newsletter every Friday: https://BlueprintOS.com/assets
  • Subscribe on YouTube for video episodes: https://www.youtube.com/@_abovethebusiness
  • New episodes drop every Monday & Friday.

If you found value in this episode, share it with just one other business owner who might benefit. Remember—building a community happens one person at a time. Subscribe, like, and comment with your biggest takeaway from this episode!


Thanks to our sponsors...

BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass when you visit www.blueprintos.com!

Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.

Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we’re just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we’ve got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!

Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions.

More money & more freedom: that’s what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.

Direct Clicks is built is by business owners, for business owners. They specialize in custom marketing solutions that deliver real results. From paid search campaigns to SEO and social media management, they provide the comprehensive digital marketing your business needs to grow. Here’s an exclusive offer for Above The Business listeners: Visit directclicksinc.com/abovethebusiness for a FREE marketing campaign audit. They’ll assess your website, social media, SEO, content, and paid advertising, then provide actionable recommendations. Plus, when you choose to partner with them, they’ll waive all setup fees.

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Above The BusinessBy Bradley Hamner

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