Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan explores an essential yet often misunderstood business growth strategy: networking. Joined by networking expert Melissa Snow, Drew unpacks what truly effective networking looks like in today's world and why building authentic connections can be the most powerful driver for agency success.

Melissa, founder of Powerful Women Rising, shares her journey from accidentally becoming an entrepreneur to discovering that genuine relationships—not flashy sales tactics—were the secret to her business growth. She breaks down outdated views of networking as stiff, transactional events and reveals how meaningful conversations and a spirit of helping others can transform your network into a vibrant support system. The duo discuss the difference between "making friends" and intentional networking, how to avoid being that "salesy weirdo," and why referrals rooted in real trust always carry more weight.

Listeners will walk away with practical strategies for approaching networking in a way that aligns with their personality, whether they're extroverts energized by a crowd or introverts who prefer small group conversations or virtual events. Melissa offers actionable ideas for nurturing connections, keeping track of valuable contacts, and balancing authenticity with intentionality. Plus, hear her tips on following up meaningfully—without overwhelming your busy schedule or feeling disingenuous.

Don't miss this empowering conversation if you're ready to rethink networking as a sustainable, enjoyable, and business-boosting tool. You'll feel inspired to step out of your comfort zone, forge new relationships that really matter, and start building the kind of agency—and professional life—where genuine connection leads the way.

A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• • Redefining networking as genuine relationship-building, not transactional selling
  • The power of connections and referrals in growing your agency
  • Balancing authenticity with intentionality in professional networking
  • How to network effectively as an introvert or with limited time
  • Leveraging both in-person and virtual networking opportunities
  • Practical tips for meaningful follow-up and staying memorable
  • Making networking work for you, regardless of your personality or preferences