“Everybody runs. It's the original. You go to an elementary school at lunch time and everybody is running. It's intrinsic to us. And we lose that, whether we don't make the track team, whatever it ends up being, we lose that and I think that's a shame. And I think as a community and as an industry and everything we need to get back to this idea of 'run a block and a half, and then run five blocks, and then run 10 blocks.' And just that alone is amazing.” — Jeremy Bresnen of Ciele AthleticsI’m excited to share a roundtable discussion I hosted last November at The Loop Running Supply in Austin, Texas, with Scott Gravatt, who is the run specialty sales director at Nike, Jeremy Bresnan, the co-founder of Ciele Athletics, and Pam Hess, who is the co-founder, along with her husband Ryan, of The Loop.We covered quite a bit of ground in this discussion, which centered around running culture, what that is exactly, how it’s evolved over the years, and where it’s heading. There was talk about the running industry, the rise of smaller brands like Ciele, the influence of bigger ones like Nike, and how they can all co-exist in an increasingly crowded space; we got into the sport of running, the activity of running, and the lifestyle of running, how those things are all very different and also where they intersect. Finally, we dove into the importance of running specialty shops to local culture and community, the importance of storytelling, the role of athletes, and a whole lot more.This episode is brought to you by Jaybird. Like many of you, I’m an avid podcast listener, and having a good pair of headphones is super important to me. And my go-to for a while now has been the Jaybird RUN true wireless headphones. They’re super comfortable, they stay in my ears, they hold a charge for a long time, and, most importantly, they pump out incredible sound. Jaybird has just released an update to their true wireless line called RUN XT, which are now fully waterproof and sweat proof, so they hold up to your hardest workouts and most extreme weather conditions. They are freaking awesome. Right now, morning shakeout listeners—that’s YOU —can receive 20% off of a pair of the just released RUN XT true wireless headphones AND free shipping through the end of March 2019. Go to jaybirdsport.com and use the code SHAKEOUT—that’s all one word, all capital letters—when you check out to take advantage of this awesome offer. [Offer can only be applied once per customer.]Complete show notes: https://www.themorningshakeout.com/podcast-episode-51-with-scott-gravatt-jeremy-bresnen-and-pam-hess/Sign up here to get the morning shakeout email newsletter delivered to your inbox every Tuesday morning: www.themorningshakeout.com/subscribe/Support the morning shakeout on Patreon: www.patreon.com/themorningshakeout

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