Recorded live and direct from Martechopia, VMware's Emily Gravel sat down with B2B Marketing's head of content David Rowlands to discuss all things MOPs.

Emily and David talk about why MOPs is the heartbeat of your marketing organisation, the skills you need and how to measure success.

You can find out more about Martechopia and register your interest for next year here: https://martechopia.com/?&utm_source=editorial&utm_medium=cta&utm_campaign=martechopia&utm_term=episode_52:_all_things_mops_with_emily_gravel