Welcome to 2026! In this episode, Bradley shares a powerful insight from a recent breakfast conversation that will transform how you approach reading business books this year. The question isn't just "Have you read it?" — it's "Have you realized it?"

During a coffee meeting with an incredibly well-read business leader, Bradley heard a phrase he'd never forget. When discussing books they'd both read, his breakfast companion asked about The Fifth Discipline and whether leaders had actually "realized" the books on their shelves — not just read them.

Reading vs. Realizing

There's a massive difference between consuming content and implementing it. Bradley reflects on books he's read where he could share the big idea but couldn't articulate how those concepts actually changed his business or personal life. Compare that to books like The Road Less Stupid, which he references at least once a year and has profoundly impacted his decision-making.

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