Project work dominates how organizations grow, transform, and compete, yet many projects still fail to create meaningful impact. This conversation examines why delivering plans, schedules, and outputs no longer defines success for project managers. As expectations shift toward value creation and strategic impact, the role of the project manager expands beyond execution into leadership, influence, and decision-making. Antonio Nieto-Rodriguez, a leading authority on project leadership and organizational transformation, explains how organizations have become project-driven and what that shift demands from those leading initiatives.